Category Archives: Psychology

The 80/20 rule

A good portion of our everyday life is based on the 80/20 principle (or 80/20 rule) which is also known as the Pareto Principle. Italian economist Vilfredo Pareto first formulated this theory in 1897. Pareto was studying incomes and money … Continue reading

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Reticular Activation System

Have you ever noticed that if you buy a new car you immediately begin to see the same make and model of car all over the place? It is not that no one owned the car before you, they were … Continue reading

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